Generic Codes And Conventions

Technical codes

Many two shots can be used to show the two people (Boy and Girl) together (highlights romanticism that couple share).
- Tracking shots and performance shots of the artist towards their "lover" in the video is also generic and will convey their relationship to higher gravity, virtue and significance.
Symbolic codes
- Interactions with the other model who is playing the part of the lover such as; touching, holding, deep stares into their eyes and a common generic symbolic code is when a male/female holds their partners chin and gazes into their eyes as an example.

Many long and establishing shots can be used to show the main artist walking alone, feeling isolated from everyone else.

-Many shots of the main artist on stage doing live performances, singing with emotion and body gestures that relate to the lyrics of the song

-Composition of the performance in one place, this would be on stage, holding a microphone.

Generic conventions

Items of Mise en scene such as simple clothes, saxophones, guitars, pianos and microphones are all generic for an R&B/Hip-Hop video.

Clothing will be of the stereotypical attire for the main artist such as simple dark clothe, jeans and a top,  a simple black dress, natural hair either in a bun or left out, connoting sophistication and simplicity, this is in order to fit into the conventions of the genre appropriately and aim at our target audience well.

Dark, deep colours are often used to portray feelings of the artist. Black and white is also used a lot in soul/jazz videos.

Bright and vibrant colours will also be used to portray the artist’s feelings at certain times in the video, near to the end, portraying that the artist is free and on the path to happiness. 

Simple colours are mainly used in this genre as the focus is mainly on the song and not the image of the artist

Soul/Jazz videos tend to be interchanging between performance based and narrative based, mainly consisting of performance based.